A brand new running club in Southern Oregon needed one thing. Character. How do you grow a running group? How do you get people excited about a difficult activity? How do you build something that people want to be a part of?

You do it through brand building. Miles, the cute runner in the logo became more than a logo. He turned into a symbol of the run club’s spirit. His energy made him relatable and exciting to runners of all levels, helping people feel connected to the club from the start.

The new branding helped build excitement and anticipation around the run club, attracting interest and getting people excited about being part of the growing local running culture in Grants Pass. The visuals and identity created a strong foundation for the club to establish itself within the virtually non-existent, but growing fitness scene.